The Media Tenor Institute is an independent and non–partisan organization, founded 10 years ago and based in Bonn, Germany, with offices in Pretoria, South Africa, Ostrava, Czech Republic, London, U.K. and New York, U.S.
More than 180 media analysts track and code approximately 250 media from different countries every day. Based on the data, Media Tenor’s research offers an objective understanding of the influence of media on politics, the economy and society.
Media Tenor has developed a unique and extremely detailed methodology based on communication science, which can measure media trends without interference from subjective bias and opinion. Recent studies have focused on the presidential elections 2004 in U.S., the coverage of AIDS/HIV, the portrayal of ethnic and racial minorities, country images, anti–Americanism in foreign media and more.
Additional Materials from Media Tenor International: Policy Briefs
Title: Corporate Social Responsibility: Is everything what counts countable?
Date: May 2008Title: Switzerland is reduced to tennis: Switzerland's image in the foreign media
Date: June 2007Title: No sympathy for Chavez: Venezuela's president in the media
Date: June 2007Title: Media lose patience with Bush administration
Date: June 2007Title: Jordan: Little presence outside WEF
Date: June 2007Title: Elections creating space for greater media participation? Mexico with increased awareness on international TV
Date: June 2007Title: Dubyu has gambled his standing away: George W. Bush's media image in Germany and Great Britain 2002 till 2006
Date: June 2007Title: Digital Rights Management does not replace understanding
Date: June 2007Title: Digital Rights Management does not replace understanding
Date: June 2007Title: Chances for the Newcomer: The communication balance of the United Nations in an international comparison
Date: June 2007Title: Brazil with strong challenge ahead: Other BRIC countries enjoying stronger media support
Date: June 2007Title: "BRIC countries are opaque"
Authors: George Vojta
Date: June 2007Title: Media analysis: Why Bush was re-elected
Authors: Gerti Schoen
Date: November 2004Title: Monitoring the presidential debates: Post-debate panels did not focus on hard issues
Authors: Senja Post
Date: October 2004