Columbia International Affairs Online: Working Papers

CIAO DATE: 06/2009

Dubyu has gambled his standing away: George W. Bush's media image in Germany and Great Britain 2002 till 2006

June 2007

Media Tenor International


In the mid-term elections, the US voters have fi nally arrived at a view in line with how the German TV news covered the 2004 presidential campaign. The media image of the US President in Germany and Great Britain has not been able to recover from the setbacks of the past few years. It remains questionable whether or not the dismissal of the “scapegoat” Donald Rumsfeld and a more amenable attitude towards the Democrats’ political ideas will truly improve his image.