Columbia International Affairs Online: Working Papers

CIAO DATE: 06/2009

Corporate Social Responsibility: Is everything what counts countable?

May 2008

Media Tenor International


In the past few years, the principle of Corporate Social Responsibility (CSR) has been raising great interest in business and politics. Companies increasingly commit to environmental and social measures on a voluntary basis. The discussion around CSR is not new. Yet the debate of whether or not CSR activities are working, and how efficiently they can be measured, is relatively recent. So far not much progress has been made. The instrument of media analysis could be a startingpoint – and the MEDIA TENOR CSR Index a measuring stick.