Columbia International Affairs Online: Working Papers

CIAO DATE: 06/2009

"BRIC countries are opaque"

George Vojta

June 2007

Media Tenor International


Media Tenor: Even within the BRIC States
one cannot say that all three are on the Media
Agenda, not mention developing countries.
What could be the reason for this salience?

Vojta: My sense is that the four BRIC countries
are rising in media visibility as they become more
significant players in the global system. Very
shortly these four countries will surpass the G7
countries in annual absolute growth results.