CIAO DATE: 06/2009
April 2008
The New School Graduate Program in International Affairs
Sun Tzu seems more popular than ever. The Bush Administration attributes its successful invasions of Afghanistan and Iraq to tactics in The Art of War such as “shock and awe” and “decapitation.” However, neither exists in Sun Tzu’s manual. More seriously, this misappropriation reinforces an imperial hypermasculinity in US foreign policy given its neoliberal logic of “conversion or discipline” for Self/Other relations. Rival camps of imperial hypermasculinity arise in reaction, thereby rationalizing the US Self’s resort to such in the first place. Locking the world into ceaseless rounds of hostility between opposed enemies, we argue, contradicts Sun Tzu’s purpose. The Art of War sought to transform, not annihilate, the enemy as mandated by the cosmo-moral, dialectical world order that governed Sun Tzu’s time. In misappropriating Sun Tzu, then, the Bush Administration turns The Art of War into mere kitsch.
Resource link: "The Kitsch of War: Misappropriating Sun Tzu for an American Imperial Hypermasculinity [PDF] - 98K