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CIAO DATE: 07/05
Why Did Kerry Lose? Answer: It Wasn't "Values"
On the Issue
November 2004
James Q. Wilson
The American Enterprise Institute for Public Policy Research
Abstract
Post-election analysis has focused on the importance of "moral values" in the presidential campaign, yet a closer examination of the numbers reveals that a variety of issues and the success of organizational strategies in both parties played a bigger role in the outcome.
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