CIAO DATE: 07/2010
June 2010
Center for Strategic and International Studies
In the summer of 2009, the head of a prominent public relations consulting firm in Brussels told me that he had once tried to work with Bulgaria in the 1990s. After two years, however, the leadership of the firm concluded that Bulgaria was not yet ready to seriously engage with Europe, and they abandoned their attempts to work with the country. Since that time, Bulgaria has gained European Union membership while the same public relations head has gone on to successfully represent governmentlevel interests of other Eastern European states that are not EU members to this day. I was curious about this disconnect. Was this a function of the time that had passed and the progress that Bulgaria had made since the 1990s? Had this firm simply failed to read the tea leaves properly on Bulgaria? As I looked more deeply into the issue, however, it became clear that the story of Bulgaria in the late 20th and early 21st centuries is not so straightforward. Transitioning politically, geographically prone to conflict, new to capitalism and rife with corruption and organized crime, post-communist Bulgaria seemed to be a new Wild West – with all the same risk, but perhaps the same rewards, too.
Resource link: Business in Bulgaria: An Overview for Investors and Managers in 2010 [PDF] - 859K