Columbia International Affairs Online: Working Papers

CIAO DATE: 04/2011

Pigs, People and a Pandemic: Communicating Risk in a City-state

K. U. Menon

March 2011

Centre for Non-Traditional Security (NTS) Studies

Abstract

The 2009 H1N1 influenza pandemic, also known as the swine flu pandemic, was a test of risk communications methodology and processes. Governments were called upon to make tough decisions in the absence of substantive epidemiological data and baffling case fatality rates (CFRs). While New York adopted mitigation measures, Hong Kong and Singapore followed aggressive containment protocols. Recent studies however suggest that the benefits of such measures – achieved at great cost and allocation of resources – are minimal. This review looks primarily at the experience of a small city-state, Singapore, and compares it with two other equally densely populated cities – New York and Hong Kong – and how all three confronted the challenge and the lessons to be drawn from their experience in risk communications.