Columbia International Affairs Online: Policy Briefs

CIAO DATE: 06/2012

"Linsanity," Social Media and US-Asia Relations

Elina Noor

March 2012

East-West Center


Jeremy Lin, the New York Knicks’ former benchwarmer and now worldwide basketball sensation, is the new Cinderella Man or “Linderella” of basketball, and maybe even more. As the National Basketball Association’s (NBA) first American-born player of Chinese-Taiwanese descent, Lin has notched impressive game statistics, sparked new “Lin-go” around his name, and enraptured fans from Queens to the Bay Area, Zhejiang to Taipei, and Jakarta to Kuala Lumpur.