CIAO DATE: 02/05/08
The National Interest
Foreign Policy Goes Glam
Daniel W. Drezner
Abstract
WHO WOULD you rather sit next to at your next Council on Foreign Relations roundtable: Henry Kissinger or Angelina Jolie? This is a question that citizens of the white-collared foreign-policy establishment thought they’d never be asked. The massive attention paid to Paris Hilton’s prison ordeal, Lindsay Lohan’s shame spiral and anything Britney Spears has done, said or exposed has distracted pop-culture mavens from celebrities that were making nobler headlines.
Increasingly, celebrities are taking an active interest in world politics. When media maven Tina Brown attends a Council on Foreign Relations session, you know something fundamental has changed in the relationship between the world of celebrity and world politics. What’s even stranger is that these efforts to glamorize foreign policy are actually affecting what governments do and say. The power of soft news has given star entertainers additional leverage to advance their causes. Their ability to raise issues to the top of the global agenda is growing. This does not mean that celebrities can solve the problems that bedevil the world. And not all celebrity activists are equal in their effectiveness. Nevertheless, politically-engaged stars cannot be dismissed as merely an amusing curiosity in foreign policy.
Consider the most notable example of a celebrity attempting to move the global agenda: Angelina Jolie. Her image has come a long way since her marriage to Billy Bob Thornton. In February of this year she published an op-ed in The Washington Post about the crisis in Darfur, referencing her work as a goodwill ambassador for the United Nations High Commissioner for Refugees. During the summer, her press junket to promote A Mighty Heart included interviews with Foreign Policy’s website and a glowing profile in Newsweek, modestly titled “Angelina Jolie Wants to Save the World.” In that story, former Secretary of State Colin Powell describes Jolie as “absolutely serious, absolutely informed. . . .She studies the issues.” Esquire’s July 2007 cover featured a sultry picture of Jolie—but the attached story suggested something even more provocative: “In post-9/11 America, Angelina Jolie is the best woman in the world because she is the most famous woman in the world—because she is not like you or me.”